VIDEO TUTORIAL · 1:21
Profitability
Your real P&L: store revenue (WooCommerce) minus ad spend, product cost, shipping, fees and other expenses, with margin, break-even and a 6-month trend.
English AI narration · Embedded English captions · Sample demonstration data
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Follow the steps in your account
Open in platform Sign-in and access to this tool are required.
Before you start
- Connect your WooCommerce store. Without it, revenue and profit cannot be calculated.
- Your role needs permission to view profitability.
Step by step
- Pick a month from the last-6-months tabs.
- Under Cost inputs, enter the selected month’s cost of goods, shipping, returns percentage, other expenses and notes. The agency fee appears in the breakdown using the service information.
- Use "Copy costs from" to bring in a previous month's costs, then click "Save".
- "Live preview" shows how profit changes as you type.
- In "P&L breakdown" see gross revenue, refunds, net revenue, ad spend per platform, costs and NET PROFIT.
- Check the margin (Healthy, Marginal, Negative), contribution margin, break-even and total cost (spend + COGS + fees).
- In "6-month trend" compare revenue, spend and profit month by month.
Common questions
- Revenue shows 0.
- Check the WooCommerce connection on the "WooCommerce stores" page. If sync fails, the store's firewall may be blocking the connection.
- I do not see the "Net profit" tab.
- Your role has no access to profitability. Ask the account owner for it.