WEBVTT

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Your real P&L: store revenue (WooCommerce) minus ad spend, product cost,
shipping, fees and other expenses, with margin, break-even and a 6-month

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trend.

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Connect your WooCommerce store. Without it, revenue and profit cannot be
calculated. Your role needs permission to view profitability.

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Pick a month from the last-6-months tabs.

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Under Cost inputs, enter the selected month’s cost of goods, shipping,
returns percentage, other expenses and notes. The agency fee appears in

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the breakdown using the service information.

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Use "Copy costs from" to bring in a previous month's costs, then click
"Save".

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"Live preview" shows how profit changes as you type.

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In "P&L breakdown" see gross revenue, refunds, net revenue, ad spend per
platform, costs and NET PROFIT.

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Check the margin (Healthy, Marginal, Negative), contribution margin,
break-even and total cost (spend + COGS + fees).

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In "6-month trend" compare revenue, spend and profit month by month.

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Update costs every month. If you see "Not set", profit looks higher than
it really is.