VIDEO TUTORIAL · 1:18
Advanced reports
Deeper performance analysis: spend versus revenue per platform, Google wasted spend, top keywords and campaigns, with a PDF download.
English AI narration · Embedded English captions · Sample demonstration data
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Follow the steps in your account
Open in platform Sign-in and access to this tool are required.
Before you start
- Connected ad accounts are required. Keywords apply to Google Ads only.
Step by step
- Choose a period: 7 days, 30 days, this month or last month.
- If you manage clients (agency), choose "My own account" or a specific client.
- See the totals (revenue, spend, conversions, clicks) and the "Spend by platform vs Revenue" chart.
- In the per-platform table compare spend, impressions, clicks, CTR, conversions, CPA and ROAS.
- Under Wasted spend, see up to 15 Google keyword entries with at least three euros of spend and zero conversions in the selected period. Entries are grouped by keyword, match type, campaign and ad group.
- Review "Top keywords" and "Top campaigns" to understand what works.
- Click "Download PDF" for a report you can share.
Common questions
- Wasted spend is empty.
- No entries met the filter: at least €3 of spend and zero conversions in the selected period. Check that up-to-date Google Search data is available. An empty list can also mean missing data or spend below the threshold; it does not prove that every keyword performs well.