WEBVTT

00:00:00.120 --> 00:00:09.500
Deeper performance analysis: spend versus revenue per platform, Google
wasted spend, top keywords and campaigns, with a PDF download.

00:00:09.820 --> 00:00:15.500
Connected ad accounts are required. Keywords apply to Google Ads only.

00:00:15.820 --> 00:00:21.600
Choose a period: 7 days, 30 days, this month or last month.

00:00:21.920 --> 00:00:27.700
If you manage clients (agency), choose "My own account" or a specific
client.

00:00:28.020 --> 00:00:35.000
See the totals (revenue, spend, conversions, clicks) and the "Spend by
platform vs Revenue" chart.

00:00:35.320 --> 00:00:43.500
In the per-platform table compare spend, impressions, clicks, CTR,
conversions, CPA and ROAS.

00:00:43.820 --> 00:00:54.284
Under Wasted spend, see up to 15 Google keyword entries with at least
three euros of spend and zero conversions in the selected period.

00:00:54.284 --> 00:00:59.400
Entries are grouped by keyword, match type, campaign and ad group.

00:00:59.720 --> 00:01:05.000
Review "Top keywords" and "Top campaigns" to understand what works.

00:01:05.320 --> 00:01:10.100
Click "Download PDF" for a report you can share.

00:01:10.420 --> 00:01:17.400
Wasted spend is the fastest place to save: consider pausing those
keywords or adding them as negatives.