Campaigns

Before you start

• Connect your ad accounts under "Connected accounts". Without a connection the campaign list is empty.
• Meta needs a selected Facebook Page. If you see "No Facebook Page selected", reconnect Meta and choose a page.
• Google Shopping needs a connected Merchant Center. TikTok video ads need an authorised TikTok account (not a custom identity).

Step by step

1. Pick a period at the top right (Today, Yesterday, 7/30/90 days, this or last month). The cards show spend and conversions with the change against the previous period of the same length.
2. Filter the list to All, Active or Paused, search by name, and sort by spend, ROAS, clicks, CPA or name.
3. Click "Show creatives" on a campaign to see its ad sets/groups and ads, with a preview of each ad.
4. For a new campaign click "New campaign". Step 1 · Basics: name, objective (e.g. Traffic, Sales, Search) and daily budget in €.
5. Step 2 · Targeting: countries (2-letter codes, e.g. GR, CY), ages, gender and optional interests. On Google, location and language can also be set after creation.
6. Step 3 · Creative: upload an image (1200×628 recommended), a video (MP4/MOV up to 500MB) or carousel cards (2–10), or choose a product catalogue for a dynamic ad. Fill in primary text, headline, description, destination URL and Call to Action.
7. For Google Search fill in 3–15 headlines (up to 30 characters), 2–4 descriptions (up to 90) and keywords with a match type. Performance Max also needs long headlines, business name, a square logo, a landscape and a square image, and search themes.
8. Step 4 · Confirm: review everything and click "Publish". The campaign is created paused. Activate it from the list when you are ready.
9. From the list you can pause or activate a campaign or a single ad, and use "Add creative" to add a new (paused) ad to an existing campaign.

Common questions

I do not see any campaigns.

Check that the account is connected and that the selected period has activity. New campaigns appear after the next sync (its time is shown at the top).

"No Pages found" in step 3.

The Meta connection did not grant access to your pages. Reconnect and select all pages in the Facebook window.

Publishing says a required field is missing.

Go back to the step named in the message. Usually the URL, a headline or an image in the right size is missing (Performance Max: 1:1 logo at least 128px, 1.91:1 image at least 600×314).

The campaign was created but is not running.

That is expected: every campaign is created paused. Click "Activate" in the list.