WEBVTT

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Create, monitor and manage your ad campaigns on
Meta (Facebook/Instagram), Google Ads and TikTok

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from one screen. Build a campaign step by step,
or describe it in plain words to the AI

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assistant.

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Connect your ad accounts under "Connected
accounts". Without a connection the campaign

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list is empty. Meta needs a selected Facebook
Page. If you see "No Facebook Page selected",

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reconnect Meta and choose a page. Google
Shopping needs a connected Merchant Center.

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TikTok video ads need an authorised TikTok
account (not a custom identity).

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Pick a period at the top right (Today,
Yesterday, 7/30/90 days, this or last month).

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The cards show spend and conversions with the
change against the previous period of the same

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length.

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Filter the list to All, Active or Paused, search
by name, and sort by spend, ROAS, clicks, CPA or

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name.

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Click "Show creatives" on a campaign to see its
ad sets/groups and ads, with a preview of each

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ad.

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For a new campaign click "New campaign". Step 1
· Basics: name, objective (e.g. Traffic, Sales,

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Search) and daily budget in €.

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Step 2 · Targeting: countries (2-letter codes,
e.g. GR, CY), ages, gender and optional

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interests. On Google, location and language can
also be set after creation.

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Step 3 · Creative: upload an image (1200×628
recommended), a video (MP4/MOV up to 500MB) or

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carousel cards (2–10), or choose a product
catalogue for a dynamic ad. Fill in primary

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text, headline, description, destination URL and
Call to Action.

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For Google Search fill in 3–15 headlines (up to
30 characters), 2–4 descriptions (up to 90) and

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keywords with a match type. Performance Max also
needs long headlines, business name, a square

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logo, a landscape and a square image, and search
themes.

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Step 4 · Confirm: review everything and click
"Publish". The campaign is created paused.

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Activate it from the list when you are ready.

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From the list you can pause or activate a
campaign or a single ad, and use "Add creative"

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to add a new (paused) ad to an existing
campaign.

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"Build it with AI" opens the AI Campaign Chat:
write something like "campaign for a 20% offer

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to women 25–45, premium tone" plus the landing
URL. The assistant asks follow-up questions,

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builds a draft and applies it to the form so you
can review it before creation.
